Wribhu

  • Card Spends and inflation

    Was remembering my days in the bank when part of my job was to increase Credit card spends by manipulating credit lines for individual customers or clusters. My…

  • Fuel costs leading to Closed economies ?

    Read a very interesting article yday- wherein the author built a case for changes he predicted in manufacturing services due to the increased crude prices. According to him…

  • Washing his way to moolah !

    This is the first in my series of odes to the spirit of entrepreneurship at the grass root level… At my place we had a “dhobi (washerman)” who…

  • Reinventing the Wheels

    There was a time when the best car models in India came with Maggi- Hot Wheels- thats what they were called and I remember myself trying to raise…

  • The Changing Business of Cricket

    Cricket has always been the only rich game in the country- with rights being sold for an unimaginable amount- BCCI has always been flushed with funds. But with…

  • The long tail of grocery retailing …

    Grocery retailing is considered by most as the toughest nut to crack in any new market. More so in India where Reliance’s Fresh initiative ran into some serious…

  • Selling @ Traffic Signals

    Have you ever noticed the kids who are busy selling at Traffic Signals- from tissue paper to calculators, glossy magazines to Indian prints of best-sellers- they seem to…

  • Rural mobile telephony: Show me the money !

    Remember the famous lines from “Jerry Maguire”-” Show me the money” With the next battles for telecom shifting to the countryside- I guess most of the telco honcho’s…

  • Surjeet wants to go solo….

    Surjeet Singh is your typical sardarji driving a taxi for yet another typical sardarji- Giani Singh. Gianiji has a fleet of around 40-45 cabs that are doing decent…

  • Growth Boosters- Can i find em in Tea?

    Ever since we moved office to this part of town – the whole of the team has become almost completely addicted to the corner tea-stall. The shop is…

  • Delhi-Gurgaon Toll Plaza: Is adding more Marshals the solution ?

    There has been much hue cry about the mis-management of the newly openend Toll Plaza at the Delhi-Gurgaon Expressway. There have been reports of consistent traffic jams during…

  • Business Case Study # 1: What should the Indian Farmer do?

    Was on a road-trip when I came across a possible biz dilema that is faced by most mid-sized Indian farmers. – Our man-HariRam has been able to save…

  • Fairs at Pragati Maidan-Lets Learn to Serve Information !

    Was at the Auto Expo yday it was truly amazing how Pragati Maidan has changed over the last 5-6 years. There are a lot of signages ,food-stalls, kiosks…

  • Reliance Power IPO media plan- abuse of negative tracer?

    ADAG has leveraged its customer touchpoints to promote the Reliance Power IPO- including the massive reach of Reliance Communications.They have by default activated the jingle for Reliance Power…

  • TATA’s Nano- A Streetcar named Desire

    Never before has there been more frenzy in the strongIndian Automobile industry/strong- and understandably so. Never before was there a car with a tag of $ 2500. TATA’s…