Curious Log

Wribhu

  • Youth and Indian Politics

    On a recent flight I found myself sitting next to the NSUI General Secretary – a smart young guy from Jharkhand who has not only managed to rise…

  • Automobile recalls in Indian Market

    May 2013: Updated  with the new Nissan Micra & Sunny recall data. ———————————————————————————————————————- Aug 2012: The recent and much covered recall of the Ford Figo, sparked a lunch…

  • The Winning Way by Harsha and Anita Bhogle – Summary

    I have tried to be a keen sportsman and strongly believe that one can learn a lot by playing sports. It teaches you how to lose, how to…

  • Decisions, smart decisions and implemented decisions

    Reports suggest an adult makes on an average 35000 decisions every day. Wow ! That’s surely a lot of processing for our brains. Maybe some of these decisions…

  • Who owns the customer experience

    I have been a regular and very loyal customer of Flipkart. They have a neat UI, collection is great, prices are good and they manage deliveries very well.…

  • Consumer pitches for payment solutions

    Any new payment solution seeks to change the consumer behavior in a significant way and hence tries to ride on one or multiple triggers. These triggers are the…

  • CSE – Custom Search Engine – Bing’s Opportunity

    Recently Microsoft shared some UK market specific data, wherein they highlighted how Bing has managed to gain traction and bring Google’s share of the pie below the 90%…

  • Obsessing over finer details

    I have heard way too many stories about how some of the most iconic brands were built by obsessing over details, by ensuring that the customer was kept…

  • Building a brand’s buzz through conversations

    Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just…

  • rBus wants to bring affordable happy commutes to our cities

    Meet Siddharth aka svs. A guy who loves to code. A graduate from IIM B who didn’t quite enjoy the Investment Banking world. A music lover who built…

  • Banking to Dairy Farming | Interview Part 2 – Vigyan Gadodia

    Part 2 of the Interview with Vigyan Gadodia of Sahaj Group. See part 1 here. Explain in more detail, why dairy farming? Also, why the need to be…

  • Vigyan Gadodia From Banking to Dairy Farming

    What prompts a graduate from IIT/IIM , excelling at a banking career to move base to rural India. To start his business studies afresh in some really challenging…

  • Customer Complaints and Social Media

    Facebook, Twitter, LinkedIn and other social platforms have provided an immense tool in the hands of the consumers. Suddenly the lone voice of the consumer, can get magnified…

  • Next Phase of Search Engine Wars

    A close friend of mine, just started his own venture after spending over a decade in the banking industry. He still goes to his venture’s web site by…

  • If everyone treated us like our mobile operators

    TataDoCoMos recent ad campaigns have been very powerful, to say the least. Kudos to the agency and the marketing teams who could communicate and highlight the pain-points so…

  • Where’s the Cupid in our Education System

    I was reading this incredible story yday and Dandu bhai’s one line stuck a chord with me – I realized for the first time what it meant to…

  • Offline to online

    Offline + online connect, was and remains an interesting area for internet innovation – simply because in our real-lives we consume most brands, products and services (remove information…

  • The Digital Insurer

    Going Digital is no longer a choice that insurers have, its something they need to do and now. What insurers need to understand is how to embrace digital…