Consumer pitches for payment solutions

Any new payment solution seeks to change the consumer behavior in a significant way and hence tries to ride on one or multiple triggers. These triggers are the reasons why a consumer would prefer our payment option over all the others at the moment-of-truth.

I do not want to carry cash/cards/bulky wallet

This feels really safe and secure

I get the best deals at merchants, when I use this option

I earn rewards for most/all of my spends

This is really fast/easy/convenient

The fee structure on this option is most exciting