Category: Case study
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Washing his way to moolah !
This is the first in my series of odes to the spirit of entrepreneurship at the grass root level… At my place we had a “dhobi (washerman)” who would come over to our place everyday and wash the clothes….Since he had small operations and lived in a hut closeby- he washed the clothes of the…
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Selling @ Traffic Signals
Have you ever noticed the kids who are busy selling at Traffic Signals- from tissue paper to calculators, glossy magazines to Indian prints of best-sellers- they seem to have pedelled it all. The overall logistics here works something like this: Multiple traffic signals in an area are “managed” by a single “dealer” who issues the…
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Surjeet wants to go solo….
Surjeet Singh is your typical sardarji driving a taxi for yet another typical sardarji- Giani Singh. Gianiji has a fleet of around 40-45 cabs that are doing decent business (if fleet expansion rate is any indicator).This has been largely due to the fact that Giani enjoys access to a captive audience – he is the…
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Growth Boosters- Can i find em in Tea?
Ever since we moved office to this part of town – the whole of the team has become almost completely addicted to the corner tea-stall. The shop is your regular road-side tea kiosk managed by this ol man- who is the brewer, accountant, salesman and the delivery boy- all packed in one. It may come…
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Delhi-Gurgaon Toll Plaza: Is adding more Marshals the solution ?
There has been much hue cry about the mis-management of the newly openend Toll Plaza at the Delhi-Gurgaon Expressway. There have been reports of consistent traffic jams during peak hours where commuters have alleged that they were stranded for almost 2 hrs only at the plaza. While I symapthise with all those who have to…
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Business Case Study # 1: What should the Indian Farmer do?
Was on a road-trip when I came across a possible biz dilema that is faced by most mid-sized Indian farmers. – Our man-HariRam has been able to save enough to either buy some more land or a tractor – Hari like most other farmers is not sure about credit- either the rates are too high…