Are you someone who used to drink a coffee (or two) everyday at the barista next to your office? If, yes spare a quick minute… Read More »Behavior Elasticity > Demand Elasticity. A quick Coffee Poll
This happened yesterday – We settled down for a discussion first thing in the morning and a colleague says- smile guys, its a good day! But, it was… Read More »Why so serious ! Need for humor at work
How do we drive adoption for rules in a community, or even at a country level ? Should a good rule be designed to make… Read More »Good rules should be designed for higher adoption
Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends.… Read More »Search Vs Social – the long tail of ad revenues
Unit Economics is all we hear these days in the consumer technology world. Unfortunately for many start-ups seeking venture funds, this is the biggest hurdle… Read More »Unit Economics in the times of Auction Marketing Models
I have always been intrigued by product design and by extension policy design (& implementation). If the government were to look at itself as a… Read More »Public policy, ripple effects and feedback loops
Mobile is the new frontier and banks know this well. Amongst the various choices to make as part of the bank’s overall mobile initiative, is… Read More »Thin Mobile App or a Fat one – Digital banking toolkit
In the early days of Deal4Loans, we used to get a lot of traffic and leads through SMS campaigns. Especially for products like Personal Loans… Read More »SMS is reborn as an acqui channel in the Smartphone age
The other day, my mom shared a powerful and thought-provoking quote, that she had just read. It’s easier to be Krishna, than to be Arjun… Read More »Easier to be Krishna than to be Arjun
Uber has changed the way we travel within cities. On a recent trip to Jaipur, the first thing I did on reaching the city, was… Read More »Uber and Free Market Economics