Wribhu

Next Phase of Search Engine Wars

A close friend of mine, just started his own venture after spending over a decade in the banking industry. He…

If everyone treated us like our mobile operators

TataDoCoMos recent ad campaigns have been very powerful, to say the least. Kudos to the agency and the marketing teams…

Where’s the Cupid in our Education System

I was reading this incredible story yday and Dandu bhai’s one line stuck a chord with me – I realized…

Offline to online

Offline + online connect, was and remains an interesting area for internet innovation – simply because in our real-lives we…

The Digital Insurer

Going Digital is no longer a choice that insurers have, its something they need to do and now. What insurers…

T42 says hello, in his style

Tiger census has gained a lot of public attention thanks to the Aircel Campaigns sharing that there were exactly 1411…

Next phase of digital marketplaces

Internet adoption has seen the evolution of some usual suspects across most geographies and one of the key category is…

Corporate Culture Localization

Many global companies have adopted an approach of customizing their products to suit the local needs. McDonalds came up with…

Celebrity Endorsements Work

Had a very interesting chat with the guy who runs the sports-shop at the Sports Complex where I go for…

Loss making airlines and profitable aggregators

The Indian skies are witnessing a strange situation. Most of the carriers who form the backbone of Indian aviation industry…

Education Industry – next set of challenges

Private sector, higher education in India has probably seen a complete cycle of sorts in the last 8-10 years. What…

Going the last mile in integrated advertising

Just came back from a Mahindra showroom here in NOIDA. Its a mess out there with the much hyped launch…

Change and how we react to it

Its an oft repeated statement that an optimist see opportunities where others see challenges. It can not be truer in…

The real eCommerce revolution

Had an interesting conversation with an investor friend yesterday, who is really active in the start-up/seed stage. We were talking…

India’s Most Trusted Brands 2011

The today’s list of Most Trusted Brands presents an interesting change. Nokia is the only hardware/electronic brand in the top…

Enterprise solutions – designing around the customer

A recent experience with a telecom co. brought back memories from my Credit Card days. A customer issue is raised…

Feedback, suggestions and views on Indian Armed Forces Coffee Table Book

I have been thinking of working on a coffee table book which brings a closer look into the lives of…

Exciting future for payments

Had an interesting conversation over the weekend with the office caretaker- a young late 20’s chap who has his wife…