The today’s list of Most Trusted Brands presents an interesting change.
- Nokia is the only hardware/electronic brand in the top 10. Surprising because it has been steadily losing market share to Samsung/MicroMax/Android phones and all the chinese brands.
- 7 out of 10 are CPG brands – Colgate, Luz, Lifebuoy, Dettol, Brittania, Maggi, CloseUp
- No financial services brand in this list of top 10. LIC used to be a regular if i remember correctly
- Airtel 5 spots ahead of Vodafone. Looks like “Har ek friend” positioning left the pug far far behind.