Archive - Page 5 of 5

Selling @ Traffic Signals

Have you ever noticed the kids who are busy selling at Traffic Signals- from tissue paper to calculators, glossy magazines to Indian prints of best-sellers- they seem to…

Mar 2008

Rural mobile telephony: Show me the money !

Remember the famous lines from “Jerry Maguire”-” Show me the money” With the next battles for telecom shifting to the countryside- I guess most of the telco honcho’s…

Feb 2008

Surjeet wants to go solo….

Surjeet Singh is your typical sardarji driving a taxi for yet another typical sardarji- Giani Singh. Gianiji has a fleet of around 40-45 cabs that are doing decent…

Feb 2008

Growth Boosters- Can i find em in Tea?

Ever since we moved office to this part of town – the whole of the team has become almost completely addicted to the corner tea-stall. The shop is…

Feb 2008

Delhi-Gurgaon Toll Plaza: Is adding more Marshals the solution ?

There has been much hue cry about the mis-management of the newly openend Toll Plaza at the Delhi-Gurgaon Expressway. There have been reports of consistent traffic jams during…

Feb 2008

Business Case Study # 1: What should the Indian Farmer do?

Was on a road-trip when I came across a possible biz dilema that is faced by most mid-sized Indian farmers. – Our man-HariRam has been able to save…

Jan 2008

Fairs at Pragati Maidan-Lets Learn to Serve Information !

Was at the Auto Expo yday it was truly amazing how Pragati Maidan has changed over the last 5-6 years. There are a lot of signages ,food-stalls, kiosks…

Jan 2008

Reliance Power IPO media plan- abuse of negative tracer?

ADAG has leveraged its customer touchpoints to promote the Reliance Power IPO- including the massive reach of Reliance Communications.They have by default activated the jingle for Reliance Power…

Jan 2008

TATA’s Nano- A Streetcar named Desire

Never before has there been more frenzy in the strongIndian Automobile industry/strong- and understandably so. Never before was there a car with a tag of $ 2500. TATA’s…

Jan 2008