Curious Log

Archive

Older writing from 2008 onwards, kept for the record.

  • CSE – Custom Search Engine – Bing’s Opportunity

    Recently Microsoft shared some UK market specific data, wherein they highlighted how Bing has managed to gain traction and bring Google’s share of the pie below the 90%…

  • Building a brand’s buzz through conversations

    Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just…

  • rBus wants to bring affordable happy commutes to our cities

    Meet Siddharth aka svs. A guy who loves to code. A graduate from IIM B who didn’t quite enjoy the Investment Banking world. A music lover who built…

  • Banking to Dairy Farming | Interview Part 2 – Vigyan Gadodia

    Part 2 of the Interview with Vigyan Gadodia of Sahaj Group. See part 1 here. Explain in more detail, why dairy farming? Also, why the need to be…

  • Vigyan Gadodia From Banking to Dairy Farming

    What prompts a graduate from IIT/IIM , excelling at a banking career to move base to rural India. To start his business studies afresh in some really challenging…

  • Next Phase of Search Engine Wars

    A close friend of mine, just started his own venture after spending over a decade in the banking industry. He still goes to his venture’s web site by…

  • If everyone treated us like our mobile operators

    TataDoCoMos recent ad campaigns have been very powerful, to say the least. Kudos to the agency and the marketing teams who could communicate and highlight the pain-points so…

  • Where’s the Cupid in our Education System

    I was reading this incredible story yday and Dandu bhai’s one line stuck a chord with me – I realized for the first time what it meant to…

  • Offline to online

    Offline + online connect, was and remains an interesting area for internet innovation – simply because in our real-lives we consume most brands, products and services (remove information…

  • Celebrity Endorsements Work

    Had a very interesting chat with the guy who runs the sports-shop at the Sports Complex where I go for my regular squash. I noticed that Nadal and…

  • Education Industry – next set of challenges

    Private sector, higher education in India has probably seen a complete cycle of sorts in the last 8-10 years. What started as a gold rush with students willing…

  • Going the last mile in integrated advertising

    Just came back from a Mahindra showroom here in NOIDA. Its a mess out there with the much hyped launch of XUV 500. There were almost 6 guys…

  • The real eCommerce revolution

    Had an interesting conversation with an investor friend yesterday, who is really active in the start-up/seed stage. We were talking about the many niche plays that are coming…

  • India’s Most Trusted Brands 2011

    The today’s list of Most Trusted Brands presents an interesting change. Nokia is the only hardware/electronic brand in the top 10. Surprising because it has been steadily losing…

  • Government housing Vs Low Cost Housing

    The recent budget announcements to provide rebate for low-cost or nano housing started an interesting debate . Some of the people were skeptical of the way such policy…

  • Bing Cheating from Google

    The latest in the Search Engine wars has got every one interested – Google has claimed that it has conclusive proof post a sting operation that Bing has…

  • Is someone at TRAI listening?

    We might be the world’s most watched and talked about telecom market but come Feb2011, there would be a lot more noise that this industry would make. and…

  • Facebook advertising will not grow too fast too long

    I have been looking at the countless ads & “LikeUs” banners that keep popping up on my Facebook account and I am tempted to feel that all this…