Case study
Behavior Elasticity > Demand Elasticity. A quick Coffee Poll
May 13, 2020
Case study + Consumer Behaviour
Are you someone who used to drink a coffee (or two) everyday at the barista next to your office? If,…
Why so serious ! Need for humor at work
January 12, 2018
Books + Case study + Leadership
This happened yesterday – We settled down for a discussion first thing in the morning and a colleague says- smile guys, its a…
Good rules should be designed for higher adoption
September 30, 2016
Case study + Ideas + Leadership + Most Popular + Product Management
How do we drive adoption for rules in a community, or even at a country level ? Should a good…
Search Vs Social – the long tail of ad revenues
July 08, 2016
Case study + Digital + Product Management
Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of…
Unit Economics in the times of Auction Marketing Models
April 09, 2016
Case study + Digital + Product Management
Unit Economics is all we hear these days in the consumer technology world. Unfortunately for many start-ups seeking venture funds,…
Public policy, ripple effects and feedback loops
April 05, 2016
Case study + Consumer Behaviour + Leadership + Most Popular + Product Management
I have always been intrigued by product design and by extension policy design (& implementation). If the government were to…
Thin Mobile App or a Fat one – Digital banking toolkit
October 26, 2015
Case study + Digital + Financial Services + Payments + Mobile Payments + Payments + Product Management
Mobile is the new frontier and banks know this well. Amongst the various choices to make as part of the…
SMS is reborn as an acqui channel in the Smartphone age
October 14, 2015
Case study + Consumer Behaviour + Digital + Product Management
In the early days of Deal4Loans, we used to get a lot of traffic and leads through SMS campaigns. Especially…
Easier to be Krishna than to be Arjun
September 15, 2015
Case study + Ideas + Leadership + Most Popular + Spiritual
The other day, my mom shared a powerful and thought-provoking quote, that she had just read. It’s easier to be…
Uber and Free Market Economics
September 10, 2015
Case study + Consumer Behaviour + Digital + Product Management
Uber has changed the way we travel within cities. On a recent trip to Jaipur, the first thing I did…
Digital India – its already here
July 01, 2015
Case study + Consumer Behaviour + Digital + Financial Services + Ideas + Payments + Product Management
Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me…
Impact of un-utilized assets : A Mathematical Model
March 11, 2014
Case study
A few weeks back I was wondering what happens when we buy a car but don’t drive it. While the…
Recommended feature for Google Maps Application
January 29, 2014
Case study + Digital + Ideas
Gratitude First – I am really thankful for Google for the traffic layer on its Maps application. Like most others…
The curious case of single order and multiple delivery consignments @ Flipkart
August 30, 2013
Case study + Digital
This just happened to me again in a short span of time. I ordered 4/5 books from Flipkart and the…
Customer Complaints and Social Media
August 08, 2012
Case study
Facebook, Twitter, LinkedIn and other social platforms have provided an immense tool in the hands of the consumers. Suddenly the…
How much should we pay
April 23, 2010
Case study
Amazing little discussion today, which brought forth the consumer perception about pricing. A guy walks upto the apartment across the…
Rural telecom users price insensitive?
April 14, 2009
Case study
Read an interesting report in the ET today, based on some survey conducted by Credit Suisse. They survey found that…
Economies around pilgrimage spots
July 09, 2008
Case study
I remember reading this short note about how Shirdi- the pilgrim destination for Sai Baba devotess- quickly evolved from a…