Category: Case study
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Behavior Elasticity > Demand Elasticity. A quick Coffee Poll
Are you someone who used to drink a coffee (or two) everyday at the barista next to your office? If, yes spare a quick minute to tell us how WFH during COVID has impacted your coffee+work association. [poll id=”2″] [poll id=”3″] Read below on why this quick poll…. Let me explain why this quick poll.…
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Why so serious ! Need for humor at work
This happened yesterday – We settled down for a discussion first thing in the morning and a colleague says- smile guys, its a good day! But, it was a spirited discussion . And the smiles quickly vanished. We shared our views and debated. And I realised I was talking with a lot of emotional energy. I told myself,…
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Good rules should be designed for higher adoption
How do we drive adoption for rules in a community, or even at a country level ? Should a good rule be designed to make it easily enforceable too? I think it should be. If we want to build a society where most follow the rules, enforceability should be an important criteria. To decide whether…
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Search Vs Social – the long tail of ad revenues
Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends. These are incredible levels of consolidation in the ad spends among the leaders. Enough has been said and discussed about the challenges Google is facing and how mobile ad revenues…
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Unit Economics in the times of Auction Marketing Models
Unit Economics is all we hear these days in the consumer technology world. Unfortunately for many start-ups seeking venture funds, this is the biggest hurdle they need to cross to build a strong case for their business. What is the concept of Unit Economics I will not go into the definition and relevance of Unit…
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Public policy, ripple effects and feedback loops
I have always been intrigued by product design and by extension policy design (& implementation). If the government were to look at itself as a start-up technology venture, the policies, schemes and guidelines issued by the government would possibly be the “products” of this venture. And like any good product manager, one should study not…
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Thin Mobile App or a Fat one – Digital banking toolkit
Mobile is the new frontier and banks know this well. Amongst the various choices to make as part of the bank’s overall mobile initiative, is the decision around the structuring of mobile app(s). Thin App Vs a Fat App. These might sound strange terms especially in reference to mobile apps and no, we are not…
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SMS is reborn as an acqui channel in the Smartphone age
In the early days of Deal4Loans, we used to get a lot of traffic and leads through SMS campaigns. Especially for products like Personal Loans (Simple pitch and high-urgency in a need based product) During those days, NDNC (National DO NOT CALL) list was not introduced and there were very few players who were sending…
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Easier to be Krishna than to be Arjun
The other day, my mom shared a powerful and thought-provoking quote, that she had just read. It’s easier to be Krishna, than to be Arjun !! And she went on to explain, that being Krishna requires one to look inside and discover the highest qualities that each of us are bestowed with. But to be…
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Uber and Free Market Economics
Uber has changed the way we travel within cities. On a recent trip to Jaipur, the first thing I did on reaching the city, was to top-up my PayTm wallet to get going on Uber. (yeah no card-on-file yet 🙂 ) And over the next 3 days I took more than 12 rides across the…
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Digital India – its already here
Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me believe that Digital India is already here. Here’s what happened. I was in Mumbai and called for an Uber. I started talking to the cabbie to understand the target market for a specific use case…
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Impact of un-utilized assets : A Mathematical Model
A few weeks back I was wondering what happens when we buy a car but don’t drive it. While the automobile industry witnesses a growth but is it something that increases the drag on the economy. I spent a few hours to work on a very simple model to find what happens in various consumption…
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Recommended feature for Google Maps Application
Gratitude First – I am really thankful for Google for the traffic layer on its Maps application. Like most others in Delhi, I have become a regular Google Maps user now, checking the traffic updates and choosing the route that I should take to reach my destination. So much so, that my driver also insists…
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The curious case of single order and multiple delivery consignments @ Flipkart
This just happened to me again in a short span of time. I ordered 4/5 books from Flipkart and the ordered was split into multiple consignments and the two consignments were delivered within one day of each other. Initially I thought this was because the books might have been shipped from different warehouses or even…
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How much should we pay
Amazing little discussion today, which brought forth the consumer perception about pricing. A guy walks upto the apartment across the road & offers to remove the bee-nest. He gets the job for a small sum of money (not sure how much) and the deal says, he will get to keep the honey also. He comes…
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Rural telecom users price insensitive?
Read an interesting report in the ET today, based on some survey conducted by Credit Suisse. They survey found that the rural consumers are more quality consicous and less price sensitive. Hardly any of the polled users had switched operators basis call-rates. This is very interesting coz most of us (self included) had believed that…
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Economies around pilgrimage spots
I remember reading this short note about how Shirdi- the pilgrim destination for Sai Baba devotess- quickly evolved from a small-hamlet-nowhere-in-the-map to a prominent-travel-destination-within-Maharastra…. all within the author’s lifespan. The thought was re-inforced by a friend who visited Shirdi and got into a conversation with a cabbie there. The cabbie believed that this family was…