HDFC vs Citibank Cards

A tale of two cards

“Building a visionary company requires one percent vision and 99 percent alignment.” —Jim Collins and Jerry Porras, Built to Last And I believe the alignment needs to show not in meetings but on the ground – in customer interactions, in every process and the decision making across all levels. A recent experience drove home the point very clearly. Background: Over the years, I have consolidated all my credit cards to just two – one from HDFC and another from a MNC bank. And yes both are Visa ! I have also been using my HDFC Credit card as the primary one, with

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Migrating away from cash is intimidating – Stickiness of Cash Part 2

Ask any payment professional, and while they might disagree on what’s the best payment experience, they would all agree that Cash is sticky. And one of the core reasons for the stickiness of cash is that the migration journey is intimidating for most cash-heavy users. Too many choices Here are some of the many questions the cash users who want to migrate away from cash, grapple with: Is it safe to use a card for payments Should I use a separate card for ATM withdrawals and purchases What should I start using – prepaid, debit, credit , mobile wallets If

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Immediate reactions to the banning of Rs 500 & 1000 notes

As Anshul & I sat listening to the PMs announcement and then all the experts on CNBC, we couldnt help discussing what all must be happening around the country in the next 72 hours. We are surely living in interesting times. Managing high denomination notes: All secret saving places in the homes/offices/godowns will be cleaned and reviewed today. Piggy banks of kids will be broken tonight. And parents will have a hard time telling the kids why they cant wait for the kids bday  Many would queue up at petrol pumps to get their cars tank-fulled. People with blackmoney would

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Payments are a critical piece – Digital Banking ToolKit

In India, digital and mobile Payments is a really HOT space right now. HDFC Bank introduced PayZapp which intends to be the gateway for all m-commerce transactions, with incremental offers as the initial incentive ICICI bank introduced “Pockets” – a way for even non-ICICI Bank customers to have access to mobile payments Axis bank launched Ping Pay and Lime 11 new Payment Bank Licences have been issued. This not only includes some of the bigger telecom players but also the likes of PayTm. All this action is triggered by multiple factors including a huge opportunity to move transactions away from

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Marshmallow Test and Insurance Marketing

I spent the last week reading up “The Marshmallow Test by Walter Mischel”. And while the book is a fascinating summary of key findings (and some of its applications) from Walters more than three decades of research, I found some of it is relevant for how we look at Insurance Marketing and Sales. What is the Marshmallow Test Walter’s team designed a test for pre-schoolers where the kids were asked to pick their favourite treats from Oreos, marshmallows etc. One of the treats was placed in a tray in front of the kid on a table. The table had a

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Thin Mobile App or a Fat one – Digital banking toolkit

Mobile is the new frontier and banks know this well. Amongst the various choices to make as part of the bank’s overall mobile initiative, is the decision around the structuring of mobile app(s). Thin App Vs a Fat App. These might sound strange terms especially in reference to mobile apps and no, we are not talking about the size of the app in MBs. A Thin Mobile App is a niche solution available for select instances or customers, which allows a small subset of activities to be handled. On the contrary, a Fat app is one where all the possible

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3 tips for New To Bank Acquisitions – Digital Banking Toolkit

Why Online Acquisitions Acquiring New To Bank (NTB) customers is a key agenda for most Digital Heads at Banks. Its only logical that online acquisition budgets are getting bigger, given the following: Consumers are spending more and more time online. Digital is the best channel to start a dialogue Digital channels are tracked exhaustively. You can measure the return on each dollar spent. Digital channels allow data to flow at higher speeds. This could translate into better context, targeted products, straight-through-processing, upfront checking of applications etc etc. Tablets have provided the ideal form-factor to do an assisted digital sourcing, as

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Digital India – its already here

Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me believe that Digital India is already here. Here’s what happened. I was in Mumbai and called for an Uber. I started talking to the cabbie to understand the target market for a specific use case for mTuzo . We are pitching to banks that with mTuzo we can help move their debit card customer from an ATM only to ATM + POS relationship. So I asked him which bank account he gets his Uber payments in – it was a

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Play to your strengths – Digital Banking Toolkit

Nadal is the king of clay. Given a choice of surface, I guess he would choose clay 9 out of 10. We all get it – one should play to one’s own strength. Its obvious in sports, but most of us fail to apply the same rule(s) in business. As most banks embrace digital, this is one rule we should not forget. Look at the bigger PSU banks in India – it’s fair to assume that they have a big list of areas to focus on when it comes to going digital: Channel migration of customers onto internet banking and

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Why is Financial Inclusion important?

Financial Inclusion is a common theme across multiple initiatives both by governments and private sectors across economies. Especially in the developing world, it would be safe to say that Financial Inclusion must be in the top 5 priorities of the respective governments. But why exactly is Financial Inclusion important ?   Financial Inclusion takes an economy towards more equal opportunities Financial access is a key component towards providing equal opportunities and equal access for growth for various segments of the society. Just like education, nutrition and healthcare access are critical in driving growth of a population, so is access to

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