Thin Mobile App or a Fat one – Digital banking toolkit

Mobile is the new frontier and banks know this well. Amongst the various choices to make as part of the bank’s overall mobile initiative, is the decision around the structuring of mobile app(s). Thin App Vs a Fat App. These might sound strange terms especially in reference to mobile apps and no, we are not talking about the size of the app in MBs. A Thin Mobile App is a niche solution available for select instances or customers, which allows a small subset of activities to be handled. On the contrary, a Fat app is one where all the possible

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Mobile Advertising & the Indian market

Advertising on the small screen aka the mobile handset has been a hot area for quite some time. We have seen multiple models come – some to stay & many more to just fizzle out after their two moments of glory. The excitement is well founded, its a screen that probably gets the maximum impressions and has the highest reach. What makes it even more interesting is the numerous models all of which seem to have found their individual niches. Some of the more prominent ones that I found are listed below: 1. Google’s forte- Advertising on mobile search. This

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TRAI on overdrive ! Telecom business to see a complete overhaul…

The last 7-10 days have been filled with a lot of action in the Telecom sector, and the regulatory authority TRAI seems to be at the centre of it all. Consider these: – 3G policy is launched – BSNL MTNL given a go-ahead for an early 3G launch – Net Telephony proposed by TRAI supported by DoT – Legal threats to GSM players for failing to provide interconnect to Reliance’s GSM – Proposal to allow takeover of 2.5G players without the wait period – Allow callers to choose their STD/ISD carriers While the 3G announcements were much expected, a few

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