Tag: SMS

  • SMS is reborn as an acqui channel in the Smartphone age

    In the early days of Deal4Loans, we used to get a lot of traffic and leads through SMS campaigns. Especially for products like Personal Loans (Simple pitch and high-urgency in a need based product) During those days, NDNC (National DO NOT CALL) list was not introduced and there were very few players who were sending…

  • Change and how we react to it

    Its an oft repeated statement that an optimist see opportunities where others see challenges. It can not be truer in a business scenario esp when something changes drastically in the overall environment. One such change has been the TRAI’s gag over SMS- the true bane of India’s mobile growth. We used to get 20 SMS…

  • Is someone at TRAI listening?

    We might be the world’s most watched and talked about telecom market but come Feb2011, there would be a lot more noise that this industry would make. and all of this because of TRAI’s latest guidelines on NDNC (National Do Not Call) list. While the motivation cannot be questioned (hell, most of us get more…