Digital
Cash is not the enemy – Stickiness of Cash Part 1
April 02, 2017
Consumer Behaviour + Digital
Why is cash so sticky in our society? Many of us have argued for the need to build convenience, security…
Unit Economics in the times of Auction Marketing Models
April 09, 2016
Case study + Digital + Product Management
Unit Economics is all we hear these days in the consumer technology world. Unfortunately for many start-ups seeking venture funds,…
3 tips for New To Bank Acquisitions – Digital Banking Toolkit
October 01, 2015
Consumer Behaviour + Digital + Financial Services + Leadership
Why Online Acquisitions Acquiring New To Bank (NTB) customers is a key agenda for most Digital Heads at Banks. Its…
Play to your strengths – Digital Banking Toolkit
May 14, 2015
Digital + Financial Services + Ideas + Leadership
Nadal is the king of clay. Given a choice of surface, I guess he would choose clay 9 out of…
Digital success needs a matured partnership mindset
December 13, 2014
Digital
I believe that smart matured digital players will need to develop deep partnerships. Let me explain why. With the growing…
9 challenges in digitizing the sales force
September 24, 2013
Digital
Very few of us embrace change.Most of us would try our best to avoid any change in the status quo.…