Tag: ARPU

  • ABCDJ – what now

    In India, the Telecom Value-Added-Services (VAS) was referred to as the business of ABCDJ – Astro, Bollywood, Cricket, Devotion and Jokes. This was the volume and revenue driver for almost all mobile operators beyond the voice and text revenues and it sure was a significant one (if we include the ringtones and call-back tunes within…

  • The data-wars have begun

    While the whole country was watching the 3G license bidding rounds, Aircel was probably working towards its first data-centric product- Peek. Launched with a lot of noise, Peek is an entry level handset (available for Rs 3999/-) that promises BlackBerry kind of experience- with Push Mail, multiple email id configuration, alert for new messages, scroller…

  • Rural mobile telephony: Show me the money !

    Remember the famous lines from “Jerry Maguire”-” Show me the money” With the next battles for telecom shifting to the countryside- I guess most of the telco honcho’s are rattling along the same lines…Coz exciting as it may seem, rural cellular telephony doesnt seem “profitable” enough in all its entirety- or maybe I am missing…