Tag: Advertising

  • Search Vs Social – the long tail of ad revenues

    Search Vs Social – the long tail of ad revenues

    Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends. These are incredible levels of consolidation in the ad spends among the leaders. Enough has been said and discussed about the challenges Google is facing and how mobile ad revenues…

  • Building a brand’s buzz through conversations

    Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To…

  • Going the last mile in integrated advertising

    Just came back from a Mahindra showroom here in NOIDA. Its a mess out there with the much hyped launch of XUV 500. There were almost 6 guys trying to check out each of the 3 pieces of this new toy that Mahindra claims will put them in a truely global league. And looking at…

  • Facebook advertising will not grow too fast too long

    I have been looking at the countless ads & “LikeUs” banners that keep popping up on my Facebook account and I am tempted to feel that all this jubilant rejoice about the advertising/branding power of social networks might just be a temporary phenomenon. I feel that there would be a fatigue soon & think there…

  • Apples iAds coming soon

    Apple just announced its official foray into mobile ad networks – iAds. This is sure to change a lot of things in the rapidly growing mobile ad industry. Google’s acquisition of AdMob might have given them a headstart in the space but with Apple sitting on a huge consumer base the battle of giants will…

  • Value of Marketing

    I remember my MBA days when I thought I had made a very smart decision to not take up any marketing courses. I felt as if it was all jargon-wrapped-common-sense. Why sit through classes(& worse exams) for something you can pick up by just keeping the eyes and ears open. And for a long time…

  • Why entertainment Sells?

    On my recent trip into the Kumaon region, I noticed that almost every second house had a DTH connection – with the dish antenna being flashed at every bend on the road. I remembered noticing the same during my trip into N Sikkim last year & I was wondering as to why there is such…

  • Mobile Advertising & the Indian market

    Advertising on the small screen aka the mobile handset has been a hot area for quite some time. We have seen multiple models come – some to stay & many more to just fizzle out after their two moments of glory. The excitement is well founded, its a screen that probably gets the maximum impressions…