Curious Log

Advertising

  • Search Vs Social – the long tail of ad revenues

    Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends. These are incredible…

  • Building a brand’s buzz through conversations

    Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just…

  • Going the last mile in integrated advertising

    Just came back from a Mahindra showroom here in NOIDA. Its a mess out there with the much hyped launch of XUV 500. There were almost 6 guys…

  • Facebook advertising will not grow too fast too long

    I have been looking at the countless ads & “LikeUs” banners that keep popping up on my Facebook account and I am tempted to feel that all this…

  • Apples iAds coming soon

    Apple just announced its official foray into mobile ad networks – iAds. This is sure to change a lot of things in the rapidly growing mobile ad industry.…

  • Value of Marketing

    I remember my MBA days when I thought I had made a very smart decision to not take up any marketing courses. I felt as if it was…

  • Why entertainment Sells?

    On my recent trip into the Kumaon region, I noticed that almost every second house had a DTH connection – with the dish antenna being flashed at every…

  • Mobile Advertising & the Indian market

    Advertising on the small screen aka the mobile handset has been a hot area for quite some time. We have seen multiple models come – some to stay…