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Search Vs Social – the long tail of ad revenues
Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends.… Read More »Search Vs Social – the long tail of ad revenues
Unit Economics in the times of Auction Marketing Models
Unit Economics is all we hear these days in the consumer technology world. Unfortunately for many start-ups seeking venture funds, this is the biggest hurdle… Read More »Unit Economics in the times of Auction Marketing Models
Public policy, ripple effects and feedback loops
I have always been intrigued by product design and by extension policy design (& implementation). If the government were to look at itself as a… Read More »Public policy, ripple effects and feedback loops
Payments are a critical piece – Digital Banking ToolKit
In India, digital and mobile Payments is a really HOT space right now. HDFC Bank introduced PayZapp which intends to be the gateway for all… Read More »Payments are a critical piece – Digital Banking ToolKit
Marshmallow Test and Insurance Marketing
I spent the last week reading up “The Marshmallow Test by Walter Mischel”. And while the book is a fascinating summary of key findings (and… Read More »Marshmallow Test and Insurance Marketing
Showing Contact Addresses in Google Maps
Quick Summary: Here’s a small product feature recommendation for Google Maps on Android. Currently when I am in Google Maps and typing in the search… Read More »Showing Contact Addresses in Google Maps
Thin Mobile App or a Fat one – Digital banking toolkit
Mobile is the new frontier and banks know this well. Amongst the various choices to make as part of the bank’s overall mobile initiative, is… Read More »Thin Mobile App or a Fat one – Digital banking toolkit
SMS is reborn as an acqui channel in the Smartphone age
In the early days of Deal4Loans, we used to get a lot of traffic and leads through SMS campaigns. Especially for products like Personal Loans… Read More »SMS is reborn as an acqui channel in the Smartphone age
3 tips for New To Bank Acquisitions – Digital Banking Toolkit
Why Online Acquisitions Acquiring New To Bank (NTB) customers is a key agenda for most Digital Heads at Banks. Its only logical that online acquisition… Read More »3 tips for New To Bank Acquisitions – Digital Banking Toolkit