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- Wribhu Tyagi
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Curious Log

- Wribhu Tyagi
  • About

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  • by Wribhu
  • Uncategorized
  • July 11, 2016July 11, 2020

Thank You for subscribing to my newsletter at CuriousLog. As I work towards writing more consistently, I would love to hear your feedback, get your… Read More »You are now subscribed

search-vs-social

Search Vs Social – the long tail of ad revenues

  • by Wribhu
  • Case study, Digital, Product Management
  • July 8, 2016February 18, 2018

Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends.… Read More »Search Vs Social – the long tail of ad revenues

Unit Economics

Unit Economics in the times of Auction Marketing Models

  • by Wribhu
  • Case study, Digital, Product Management
  • April 9, 2016February 18, 2018
  • 2 Comments

Unit Economics is all we hear these days in the consumer technology world. Unfortunately for many start-ups seeking venture funds, this is the biggest hurdle… Read More »Unit Economics in the times of Auction Marketing Models

Wheat Green Revolution

Public policy, ripple effects and feedback loops

  • by Wribhu
  • Case study, Consumer Behaviour, Leadership, Most Popular, Product Management
  • April 5, 2016February 1, 2020
  • 2 Comments

I have always been intrigued by product design and by extension policy design (& implementation). If the government were to look at itself as a… Read More »Public policy, ripple effects and feedback loops

Payments are a critical piece – Digital Banking ToolKit

  • by Wribhu
  • Digital, Financial Services, Payments, Product Management
  • February 6, 2016February 18, 2018

In India, digital and mobile Payments is a really HOT space right now. HDFC Bank introduced PayZapp which intends to be the gateway for all… Read More »Payments are a critical piece – Digital Banking ToolKit

Marshmallow Test and Insurance Marketing

  • by Wribhu
  • Books, Consumer Behaviour, Digital, Financial Services
  • January 26, 2016February 18, 2018

I spent the last week reading up “The Marshmallow Test by Walter Mischel”. And while the book is a fascinating summary of key findings (and… Read More »Marshmallow Test and Insurance Marketing

Showing Contact Addresses in Google Maps

  • by Wribhu
  • Digital, Ideas, Product Management
  • December 23, 2015November 19, 2020

Quick Summary: Here’s a small product feature recommendation for Google Maps on Android. Currently when I am in Google Maps and typing in the search… Read More »Showing Contact Addresses in Google Maps

Thin Mobile App or a Fat one – Digital banking toolkit

  • by Wribhu
  • Case study, Digital, Financial Services, Mobile Payments, Payments, Product Management
  • October 26, 2015February 18, 2018

Mobile is the new frontier and banks know this well. Amongst the various choices to make as part of the bank’s overall mobile initiative, is… Read More »Thin Mobile App or a Fat one – Digital banking toolkit

SMS is reborn as an acqui channel in the Smartphone age

  • by Wribhu
  • Case study, Consumer Behaviour, Digital, Product Management
  • October 14, 2015February 18, 2018

In the early days of Deal4Loans, we used to get a lot of traffic and leads through SMS campaigns. Especially for products like Personal Loans… Read More »SMS is reborn as an acqui channel in the Smartphone age

3 tips for New To Bank Acquisitions – Digital Banking Toolkit

  • by Wribhu
  • Consumer Behaviour, Digital, Financial Services, Leadership
  • October 1, 2015February 18, 2018

Why Online Acquisitions Acquiring New To Bank (NTB) customers is a key agenda for most Digital Heads at Banks. Its only logical that online acquisition… Read More »3 tips for New To Bank Acquisitions – Digital Banking Toolkit

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