Any new payment solution seeks to change the consumer behavior in a significant way and hence tries to ride on one or multiple triggers. These triggers are the reasons why a consumer would prefer our payment option over all the others at the moment-of-truth.
I do not want to carry cash/cards/bulky wallet
This feels really safe and secure
I get the best deals at merchants, when I use this option
I earn rewards for most/all of my spends
This is really fast/easy/convenient
The fee structure on this option is most exciting