Category: Uncategorized
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Reliance Power IPO media plan- abuse of negative tracer?
ADAG has leveraged its customer touchpoints to promote the Reliance Power IPO- including the massive reach of Reliance Communications.They have by default activated the jingle for Reliance Power for ALL of their subscribed customers. Now each caller to any Reliance number gets to hear “Power on to….” as the default call-back-tune ! Its a brilliant…
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TATA’s Nano- A Streetcar named Desire
Never before has there been more frenzy in the strongIndian Automobile industry/strong- and understandably so. Never before was there a car with a tag of $ 2500. TATA’s have done it ! And the pride that the nation feels is best captured by the fact that even my grandma knew about the Nano- though she…