Curious Log

Category: Digital

  • HDFC Life’s Campaign to protect you from the rains

    A colleague recounted an amazing experience she had at the Delhi Airport a few days back. She had just flown in and was waiting for her car. There is this small stretch at the Delhi airport that you need to cross from the covered porch of the terminal, to the waiting-car-lanes.  While the stretch is…

  • Who owns the customer experience

    I have been a regular and very loyal customer of Flipkart. They have a neat UI, collection is great, prices are good and they manage deliveries very well. While shopping for books last week I was shown a recommendation for “The Chariots of the Gods” a book whose introduction/teaser looked exciting. Needless to say I…

  • CSE – Custom Search Engine – Bing’s Opportunity

    Recently Microsoft shared some UK market specific data, wherein they highlighted how Bing has managed to gain traction and bring Google’s share of the pie below the 90% mark. One can only begin to imagine the kind of uphill task Bing product and sales teams must be looking at. But, its also a time for…

  • Building a brand’s buzz through conversations

    Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To…

  • rBus wants to bring affordable happy commutes to our cities

    Meet Siddharth aka svs. A guy who loves to code. A graduate from IIM B who didn’t quite enjoy the Investment Banking world. A music lover who built a core-banking system equivalent for MFIs- as an open source. An idea, which aspires to make city dwellers stay happy after those tough daily commutes-rBus. You can…