On my recent trip into the Kumaon region, I noticed that almost every second house had a DTH connection – with the dish antenna being flashed at every bend on the road. I remembered noticing the same during my trip into N Sikkim last year & I was wondering as to why there is such a high penetration of DTH in hilly areas.
Is it that local Cable system becomes costlier with the houses being few & located far off? Or is it that these people are willing to spend more for entertainment than their plain cousins.
I think its the latter. In most of these places, the sun sets early & there is a definite need to kill time. What do these guys do in winters? They cannot gather around in the village center every evening, burn wood & make jolly. A TV set with 10-15 channels provides an easier way to while time while sitting in the warmth of the home.
And I am kind of convinced, that any service/product that reduces actual or perceived time will typically have a high adoption rate. Here’s my small list to prove the point
– Cars- reduced actual time to travel from A to B
– Telephone – reduced actual time to communicate between people.
– Entertainment- Reduces perceived time- it seems to fly faster
– Mobile Phones- No need to travel physically to a phone. It was like a double benefit
What say you? Do you agree with this line of reasoning?