Change and how we react to it

Its an oft repeated statement that an optimist see opportunities where others see challenges. It can not be truer in a business scenario esp when something changes drastically in the overall environment. One such change has been the TRAI’s gag over SMS- the true bane of India’s mobile growth. We used to get 20 SMS daily about new housing projects and a similar number of messages for increasing height or losing weight. So apart from the customers who are genuinely happy, its very interesting to see how businesses are reacting to this change. Do remember that mobile (& SMS specifically)

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Is someone at TRAI listening?

We might be the world’s most watched and talked about telecom market but come Feb2011, there would be a lot more noise that this industry would make. and all of this because of TRAI’s latest guidelines on NDNC (National Do Not Call) list. While the motivation cannot be questioned (hell, most of us get more than 5-6 irritating SMS/calls everyday), but the solution surely is far from good. In one single swipe, TRAI would hurt a big chunk of online/ecommerce players – lead generation portals typically need further qualification or undergo tele-sales , and that cannot happen now- atleast for

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ABCDJ – what now

In India, the Telecom Value-Added-Services (VAS) was referred to as the business of ABCDJ – Astro, Bollywood, Cricket, Devotion and Jokes. This was the volume and revenue driver for almost all mobile operators beyond the voice and text revenues and it sure was a significant one (if we include the ringtones and call-back tunes within Bollywood or Devotion category). With the TRAI’s new SMS guidelines, the VAS players cannot send SMS based content to users who are on NDNC. There are talks of partial NDNCs but the fact remains that this business has been hit in a big way. The

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TRAI on overdrive ! Telecom business to see a complete overhaul…

The last 7-10 days have been filled with a lot of action in the Telecom sector, and the regulatory authority TRAI seems to be at the centre of it all. Consider these: – 3G policy is launched – BSNL MTNL given a go-ahead for an early 3G launch – Net Telephony proposed by TRAI supported by DoT – Legal threats to GSM players for failing to provide interconnect to Reliance’s GSM – Proposal to allow takeover of 2.5G players without the wait period – Allow callers to choose their STD/ISD carriers While the 3G announcements were much expected, a few

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