Tag: Sales

  • 9 challenges in digitizing the sales force

    Very few of us embrace change.Most of us would try our best to avoid any change in the status quo. Especially if it drastically impacts the way we work. Hence any initiative to convert an offline banking/insurance sales channel into a digitally-enabled online one, is sure to face a lot of resistance from the existing…

  • Value of Marketing

    I remember my MBA days when I thought I had made a very smart decision to not take up any marketing courses. I felt as if it was all jargon-wrapped-common-sense. Why sit through classes(& worse exams) for something you can pick up by just keeping the eyes and ears open. And for a long time…