Banking to Dairy Farming | Interview Part 2 – Vigyan Gadodia

Part 2 of the Interview with Vigyan Gadodia of Sahaj Group. See part 1 here. Explain in more detail, why dairy farming? Also, why the need to be in production? Why not just milk-distribution?  Vigyan: Dairy farming offers the following key advantages: On standalone basis it is a profitable activity for a farmer. It is the most cash-flow friendly business activity for farmers (if planned properly) , which can provide a regular income to meet their expenses. Farmers understand the fundamental activity of rearing cattle. So the learning curve is already there. The reason for us (Sahaj Group) to get

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Vigyan Gadodia From Banking to Dairy Farming

What prompts a graduate from IIT/IIM , excelling at a banking career to move base to rural India. To start his business studies afresh in some really challenging circumstances ? What challenges does one face in the drastic transition from a city based-corporate-salaried role to a rural-startup-entrepenurial one ? Get some insights into these questions as Vigyan Gadodia shares his story and that of his venture – Sahaj. Vigyan is a MBA from IIM Calcutta and an engineer from IIT Delhi. He joined Rabo and then got deputed to YES Bank, where he was part of their early team. He

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Rural telecom users price insensitive?

Read an interesting report in the ET today, based on some survey conducted by Credit Suisse. They survey found that the rural consumers are more quality consicous and less price sensitive. Hardly any of the polled users had switched operators basis call-rates. This is very interesting coz most of us (self included) had believed that this is a market where ARPUs would be low and constant reacquiring would mean that the telco’s hardly make any money. Also the report says that the rural consumers would constitute almost 40% of the total users by 2012.These two findings have some serious ramifications:

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Rural mobile telephony: Show me the money !

Remember the famous lines from “Jerry Maguire”-” Show me the money” With the next battles for telecom shifting to the countryside- I guess most of the telco honcho’s are rattling along the same lines…Coz exciting as it may seem, rural cellular telephony doesnt seem “profitable” enough in all its entirety- or maybe I am missing something. Now, from what I understand of this business- the two major costs are infrastructure (read that as towers etc)  bandwidth- both of which are semi-fixed costs. I say semi-fixed coz- these can be acquired only in batches- you cannot buy tower or bandwidth capacity

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