Why entertainment Sells?

On my recent trip into the Kumaon region, I noticed that almost every second house had a DTH connection – with the dish antenna being flashed at every bend on the road. I remembered noticing the same during my trip into N Sikkim last year & I was wondering as to why there is such a high penetration of DTH in hilly areas. Is it that local Cable system becomes costlier with the houses being few & located far off? Or is it that these people are willing to spend more for entertainment than their plain cousins. I think its

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