Building a brand’s buzz through conversations

Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To build a better connect – one conversation at a time. Interestingly, a lot has changed about the very nature of these brand-centric conversations. With growing digital channel adoption, consumer discussions are now getting captured on blogs/forums/review portals and easy to track. Add to this the

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India’s Most Trusted Brands 2011

The today’s list of Most Trusted Brands presents an interesting change. Nokia is the only hardware/electronic brand in the top 10. Surprising because it has been steadily losing market share to Samsung/MicroMax/Android phones and all the chinese brands. 7 out of 10 are CPG brands – Colgate, Luz, Lifebuoy, Dettol, Brittania, Maggi, CloseUp No financial services brand in this list of top 10. LIC used to be a regular if i remember correctly Airtel 5 spots ahead of Vodafone. Looks like “Har ek friend” positioning left the pug far far behind.  

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