search-vs-social

Search Vs Social – the long tail of ad revenues

Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends. These are incredible levels of consolidation in the ad spends among the leaders. Enough has been said and discussed about the challenges Google is facing and how mobile ad revenues are critical for Google in its journey ahead or why Facebook ad revenues would keep growing While one cannot argue with the numbers and the line of reasoning, I somehow felt that this discussion has ignored the long tail of ad-revenues or the lead generation

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Building a brand’s buzz through conversations

Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To build a better connect – one conversation at a time. Interestingly, a lot has changed about the very nature of these brand-centric conversations. With growing digital channel adoption, consumer discussions are now getting captured on blogs/forums/review portals and easy to track. Add to this the

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Going the last mile in integrated advertising

Just came back from a Mahindra showroom here in NOIDA. Its a mess out there with the much hyped launch of XUV 500. There were almost 6 guys trying to check out each of the 3 pieces of this new toy that Mahindra claims will put them in a truely global league. And looking at how things were being managed there, I was thinking about all the debates that keep happening about spends on Digital media Vs traditional ones. Unfortunately, even my friends from the digital world are more concerned about spends on advertising, not on making the customer experience

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Facebook advertising will not grow too fast too long

I have been looking at the countless ads & “LikeUs” banners that keep popping up on my Facebook account and I am tempted to feel that all this jubilant rejoice about the advertising/branding power of social networks might just be a temporary phenomenon. I feel that there would be a fatigue soon & think there are multiple sources for that to creep in. Almost every big brand & local business seems to have its own page on Facebook. This means that the number of brands competing for your attention online, in all probability include all the brands you live with.

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Apples iAds coming soon

Apple just announced its official foray into mobile ad networks – iAds. This is sure to change a lot of things in the rapidly growing mobile ad industry. Google’s acquisition of AdMob might have given them a headstart in the space but with Apple sitting on a huge consumer base the battle of giants will be interesting to watch. More so coz the iAds would be reaching to the now best-selling iPads too.

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Value of Marketing

I remember my MBA days when I thought I had made a very smart decision to not take up any marketing courses. I felt as if it was all jargon-wrapped-common-sense. Why sit through classes(& worse exams) for something you can pick up by just keeping the eyes and ears open. And for a long time I thought I had made a very sane choice. Eight years on, with some experience behind me, I still believe marketing cant be taught in classrooms. But I have definitely learnt to respect the power it has. Most start-ups are selling CVs or the product

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Why entertainment Sells?

On my recent trip into the Kumaon region, I noticed that almost every second house had a DTH connection – with the dish antenna being flashed at every bend on the road. I remembered noticing the same during my trip into N Sikkim last year & I was wondering as to why there is such a high penetration of DTH in hilly areas. Is it that local Cable system becomes costlier with the houses being few & located far off? Or is it that these people are willing to spend more for entertainment than their plain cousins. I think its

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Mobile Advertising & the Indian market

Advertising on the small screen aka the mobile handset has been a hot area for quite some time. We have seen multiple models come – some to stay & many more to just fizzle out after their two moments of glory. The excitement is well founded, its a screen that probably gets the maximum impressions and has the highest reach. What makes it even more interesting is the numerous models all of which seem to have found their individual niches. Some of the more prominent ones that I found are listed below: 1. Google’s forte- Advertising on mobile search. This

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