Prediction comes true – In-site search market heating up

Not so long ago, I had written a blog post on why Bing should focus on in-site search as a way to fight Google’s stranglehold on the search space. While no one at Bing or Google heard me out on this, Techcrunch now reports on how this space is heating up. Two start-ups have already raised serious Series A capital and are focussed on just this one opportunity – Making the In-Site-search experience better.

Bing GoogleWhile the start-ups and its investors can rest assured of acquisition offers coming their way, it is still surprising to see that Bing and other Google challengers haven’t exploited this opportunity so far.

The Techcrunch article assumes that Google wouldnt want a great in-Site-search product as it would mean fewer hits on Google.com. While people at Google might buy this logic (I wouldn’t – better to cannibalize own product rather than let another player come in), but how can someone at Bing justify leaving this space? Beats me. Any ideas?