Migrating away from cash is intimidating – Stickiness of Cash Part 2

Ask any payment professional, and while they might disagree on what’s the best payment experience, they would all agree that Cash is sticky. And one of the core reasons for the stickiness of cash is that the migration journey is intimidating for most cash-heavy users. Too many choices Here are some of the many questions the cash users who want to migrate away from cash, grapple with: Is it safe to use a card for payments Should I use a separate card for ATM withdrawals and purchases What should I start using – prepaid, debit, credit , mobile wallets If

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Fast data Elevators

Beyond Big Data – A Small and fast data example

Big Data is all the rage. Everywhere you go, any meeting or presentation one sits through, Big Data seems to be there. But there are opportunities beyond big data. E.g. how we handle small data fast. Here’s an example of small data that I experience almost everyday. In many corporate buildings in India, you would notice that you need to punch in the desired floor into a panel, which prompts you which lift-car to hop on to. Simple yet brilliant solution. You club the waiting passengers into specific cars by their desired floors. The average wait time is lower, the

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Effective rules implementation

Good rules should be designed for higher adoption

How do we drive adoption for rules in a country, a community? Should a good rule be easily enforceable too? I think it should be. If we want to build a society where most follow the rules, enforceability should be an important criteria. To decide whether a new rule should be introduced or not. Whether an existing rule needs to be modified or scrapped. Why? It is my belief, that when we have rules that can be easily broken without any consequences, it sends a signal to the community. And this signal usually leads to a gradual loss of respect

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Showing Contact Addresses in Google Maps

Quick Summary: Here’s a small product feature recommendation for Google Maps on Android. Currently when I am in Google Maps and typing in the search box, it throws results that match with Google Places directory on the web. If it also throws matches with local contacts in the phone (or Google account) that have an address field added, it will ease usage. Background: A quick background will help understand the use-case much better. I was travelling to Jaipur and wanted to go to my friend’s place in Bani Park. I had asked him for his address the day before and

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Easier to be Krishna than to be Arjun

The other day, my mom shared a powerful and thought-provoking quote, that she has just read. It’s easier to be Krishna, than to be Arjun !! And she went on to explain, that being Krishna requires one to look inside and discover the highest qualities that each of us are bestowed with. But to be an Arjun, one needs to be full of faith. Infact have so much faith and trust, that you see a Guru in your friend, who then becomes the Krishna in your life. Its a very powerful thought. To be able to trust someone or something

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Digital India – its already here

Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me believe that Digital India is already here. Here’s what happened. I was in Mumbai and called for an Uber. I started talking to the cabbie to understand the target market for a specific use case for mTuzo . We are pitching to banks that with mTuzo we can help move their debit card customer from an ATM only to ATM + POS relationship. So I asked him which bank account he gets his Uber payments in – it was a

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Mood as the context for marketing

Something very interesting happened while I was using the Linkedin App on my mobile. I liked an article and pop came the message from Linkedin checking if I would want to share my love of the Linkedin App itself. The timing of this “Rate us on PlayStore” screen intrigued me. Do folks over at Linkedin believe that if I have read a lengthy article and liked it, I am in a good mood? If you ask me, may be I am. Atleast for sometime. And since that mood is caused by the content that was delivered on the Linkedin App,

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The Marketing Funnel at Baapu Market Jaipur

On a recent roadtrip, we went shopping at the famous Baapu Market in Jaipur. Its a bazaar with lots of small shops selling similar stuff mostly fabric, bangles, jewellery and the likes. One is also told to bargain hard when shopping here. While my wife was excited about the amazing collection of fabric, jewellery etc , I was intrigued by the interesting model that these shopkeepers had adopted. In most shops there were three different types of roles that the owner and staff were playing: The Marketers – One or two people who were stationed outside the shop, about 15-20

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Play to your strengths – Digital Banking Toolkit

Nadal is the king of clay. Given a choice of surface, I guess he would choose clay 9 out of 10. We all get it – one should play to one’s own strength. Its obvious in sports, but most of us fail to apply the same rule(s) in business. As most banks embrace digital, this is one rule we should not forget. Look at the bigger PSU banks in India – it’s fair to assume that they have a big list of areas to focus on when it comes to going digital: Channel migration of customers onto internet banking and

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Crowdsourcing from a captive audience – New approach to complimentary breakfasts

Crowdsourcing is all the rage. And restaurants seem to have caught the fancy. There is this guy who is spending a good time just getting real feedback before he decides what and where of his restaurant. A few restaurants have decided to skip the printed menu completely. Who wants to pay¬†professional photographers when the customers can click the dishes with their smartphones and create a more powerful visual menu? So let’s take the example of the first guy –¬†are restaurants keen to know which dishes to keep in their menu? In most of the cases – Yes ! Does crowdsourcing

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