Revenues

  • ABCDJ – what now

    In India, the Telecom Value-Added-Services (VAS) was referred to as the business of ABCDJ – Astro, Bollywood, Cricket, Devotion and Jokes. This was the volume and revenue driver…

  • Value of Marketing

    I remember my MBA days when I thought I had made a very smart decision to not take up any marketing courses. I felt as if it was…