Tag: Kumbh
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Marketing lessons from Kumbh
At my recent visit to Haridwar (during the Kumbh Mela) one thing that really struck out (apart from the crowd) was the number of hoardings on the Haridwar-Rishikesh road. This road is parallel to Ganga & is the path that most devotees would take from their camps/hotels to the ghats. And each hoarding was vying…