Tag: Google
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Search Vs Social – the long tail of ad revenues
Google and Facebook together took away 64% of the total US online advertising spends. And Facebook had around 65% of the overall online display ad-spends. These are incredible levels of consolidation in the ad spends among the leaders. Enough has been said and discussed about the challenges Google is facing and how mobile ad revenues…
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Prediction comes true – In-site search market heating up
Not so long ago, I had written a blog post on why Bing should focus on in-site search as a way to fight Google’s stranglehold on the search space. While no one at Bing or Google heard me out on this, Techcrunch now reports on how this space is heating up. Two start-ups have already…
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CSE – Custom Search Engine – Bing’s Opportunity
Recently Microsoft shared some UK market specific data, wherein they highlighted how Bing has managed to gain traction and bring Google’s share of the pie below the 90% mark. One can only begin to imagine the kind of uphill task Bing product and sales teams must be looking at. But, its also a time for…
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Next Phase of Search Engine Wars
A close friend of mine, just started his own venture after spending over a decade in the banking industry. He still goes to his venture’s web site by going to Google first and then typing his venture’s name in the search bar. No he is not doing it for some convoluted SEO impact. This is…
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Bing Cheating from Google
The latest in the Search Engine wars has got every one interested – Google has claimed that it has conclusive proof post a sting operation that Bing has been sniffing out Google results and showing them as top-searches, for keywords that have very few possible matches. While the engineers at Google cry foul at this,…
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Facebook advertising will not grow too fast too long
I have been looking at the countless ads & “LikeUs” banners that keep popping up on my Facebook account and I am tempted to feel that all this jubilant rejoice about the advertising/branding power of social networks might just be a temporary phenomenon. I feel that there would be a fatigue soon & think there…
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Why Google launched Chrome ?
Google launched its very own Internet Browser- Chrome- and die hard fans apart, early experimenters also say- that its cool ! While the industry pundits discuss the features and the strategy behind launching of Chrome- i came up with my very own answer- as to why Google launched Chrome? And the answer lies in the…