Tag: Economics

  • Unit Economics in the times of Auction Marketing Models

    Unit Economics in the times of Auction Marketing Models

    Unit Economics is all we hear these days in the consumer technology world. Unfortunately for many start-ups seeking venture funds, this is the biggest hurdle they need to cross to build a strong case for their business. What is the concept of Unit Economics I will not go into the definition and relevance of Unit…

  • Uber and Free Market Economics

    Uber has changed the way we travel within cities. On a recent trip to Jaipur, the first thing I did on reaching the city, was to top-up my PayTm wallet to get going on Uber. (yeah no card-on-file yet 🙂 ) And over the next 3 days I took more than 12 rides across the…

  • Impact of un-utilized assets : A Mathematical Model

    A few weeks back I was wondering what happens when we buy a car but don’t drive it. While the automobile industry witnesses a growth but is it something that increases the drag on the economy. I spent a few hours to work on a very simple model to find what happens in various consumption…