Tag: Debit Cards
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Digital India – its already here
Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me believe that Digital India is already here. Here’s what happened. I was in Mumbai and called for an Uber. I started talking to the cabbie to understand the target market for a specific use case…
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Card Spends and inflation
Was remembering my days in the bank when part of my job was to increase Credit card spends by manipulating credit lines for individual customers or clusters. My friend in the same team had a similar goal, but he could manipulate only the offers that were made available to our carded customers. While the role…