Tag: cash
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Migrating away from cash is intimidating – Stickiness of Cash Part 2
Ask any payment professional, and while they might disagree on what’s the best payment experience, they would all agree that Cash is sticky. And one of the core reasons for the stickiness of cash is that the migration journey is intimidating for most cash-heavy users. Too many choices Here are some of the many questions…
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Cash is not the enemy – Stickiness of Cash Part 1
Why is cash so sticky in our society? Many of us have argued for the need to build convenience, security and ubiquity for digital payments. And then cash would start receding. No debate there. But we forget that as individuals our brains are wired to go back to cues that are triggered at the sub-conscious…