Automobiles

  • Automobile recalls in Indian Market

    May 2013: Updated  with the new Nissan Micra & Sunny recall data. ———————————————————————————————————————- Aug 2012: The recent and much covered recall of the Ford Figo, sparked a lunch…

  • Going the last mile in integrated advertising

    Just came back from a Mahindra showroom here in NOIDA. Its a mess out there with the much hyped launch of XUV 500. There were almost 6 guys…

  • Ambassador push-starting a Santro

    Yday while driving to work, I witnessed a not-so-uncommon scene, a hassled guy trying to push his car since the battery had conked off in the Delhi winter.…

  • TATA’s Nano- A Streetcar named Desire

    Never before has there been more frenzy in the strongIndian Automobile industry/strong- and understandably so. Never before was there a car with a tag of $ 2500. TATA’s…