Category: Product Management

  • Embrace APIs – Digital Banking Toolkit

    Digital is the latest buzzword in banking. Not only are the bank boardrooms echoing with digital keywords, its what seems to be driving the pitches at most IT and Management Consulting firms. And rightly so ! When the data tells us that 9% of the population already uses Mobile Banking, we know that Digital Banking…

  • Digital India – its already here

    Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me believe that Digital India is already here. Here’s what happened. I was in Mumbai and called for an Uber. I started talking to the cabbie to understand the target market for a specific use case…

  • Mood as the context for marketing

    Something very interesting happened while I was using the Linkedin App on my mobile. I liked an article and pop came the message from Linkedin checking if I would want to share my love of the Linkedin App itself. The timing of this “Rate us on PlayStore” screen intrigued me. Do folks over at Linkedin…