Mood as the context for marketing
Something very interesting happened while I was using the Linkedin App on my mobile. I liked an article and pop came the message from Linkedin… Read More »Mood as the context for marketing
Digital
Digital is creating more data than ever before – data that is being to deliver better experiences, better products and much more.
Play to your strengths – Digital Banking Toolkit
Nadal is the king of clay. Given a choice of surface, I guess he would choose clay 9 out of 10. We all get it… Read More »Play to your strengths – Digital Banking Toolkit
Why is Financial Inclusion important?
Financial Inclusion is a common theme across multiple initiatives both by governments and private sectors across economies. Especially in the developing world, it would be… Read More »Why is Financial Inclusion important?
Digital success needs a matured partnership mindset
I believe that smart matured digital players will need to develop deep partnerships. Let me explain why. With the growing consumption of digital media, there… Read More »Digital success needs a matured partnership mindset
Why mobile payments must arrive soon
I try to go walking on most weekdays. And I prefer to do so light – carry just the minimal stuff. On my way out… Read More »Why mobile payments must arrive soon
Crowdsourcing from a captive audience – New approach to complimentary breakfasts
Crowdsourcing is all the rage. And restaurants seem to have caught the fancy. There is this guy who is spending a good time just getting… Read More »Crowdsourcing from a captive audience – New approach to complimentary breakfasts
TripAdvisor feature – add professional profile and ratings
What makes TripAdvisor a preferred choice in the process of identifying a hotel to stay at is the rich guest-feedback and reviews for most of… Read More »TripAdvisor feature – add professional profile and ratings
Why I use Paytm for all bill payments except Airtel
Consumer behavior used to be a course that marketing folks took in 2nd year of Bschool. I stayed away , like most other marketing courses. But… Read More »Why I use Paytm for all bill payments except Airtel
Recommended feature for Google Maps Application
Gratitude First – I am really thankful for Google for the traffic layer on its Maps application. Like most others in Delhi, I have become… Read More »Recommended feature for Google Maps Application
Prediction comes true – In-site search market heating up
Not so long ago, I had written a blog post on why Bing should focus on in-site search as a way to fight Google’s stranglehold… Read More »Prediction comes true – In-site search market heating up
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