Economies around pilgrimage spots

· Wribhu Tyagi

I remember reading this short note about how Shirdi- the pilgrim destination for Sai Baba devotess- quickly evolved from a small-hamlet-nowhere-in-the-map to a prominent-travel-destination-within-Maharastra…. all within the author’s lifespan.

The thought was re-inforced by a friend who visited Shirdi and got into a conversation with a cabbie there. The cabbie believed that this family was saved from abject poverty by Baba’s grace- he had decided to come back to Shirdi when nothing else was working and leave everything in Baba’s hands. He bought land there and within 8-10 months its price was up some 5-6 times- he sold a bit of that and bought himself a cab- and you can well predict the rest.

I was watching Evan Almighty yday -guess a sequel to Bruce Almighty- and one dialogue stayed with me. The “GOD” says- when you pray to be brave, god doesn’t make you brave- he just gives you an opportunity to be brave !If we juxtapose the above with the cabbie’s experience, I guess we will start seeing things in a clearer light. Pilgrim destinations not only generate a lot of positive energy, they create a lot of opportunities for people- complete economies start evolving around them.

India is home to many places that rank high on spiritual index. Over time, most of these places start having

– better connectivity (buses, roads, private carriers)

– more places to eat

– places to stay and rest

– Charitable trust/society- that might in due course invest in schools/colleges/hospitals etc

It thus not only creates a lot of employment, but re-inforces the circle of belief- so many people get so many opportunities ….

Wribhu Tyagi has spent 25 years at the intersection of technology and retail finance, across banks, card networks and startups. He writes about technology, finance and what he is learning along the way. About · LinkedIn