Tag: User Experience

  • Understanding the power of gamification

    Understanding the power of gamification

    For the last 2 weeks, I have been learning Spanish on Duolingo. It’s amazing. The Duolingo app is just phenomenally well designed for helping one go deeper into the world of a new language – one chapter/session at a time. Thanks to its regular in-between-session nudges I have been super regular. Built a 13 days…

  • Problem Framing and choice of adjectives – story of ventilators and sanitizers

    Problem Framing and choice of adjectives – story of ventilators and sanitizers

    Problem Framing is considered a crucial step in the development of a new solution/product or in problem solving. Yet, we miss spending enough quality time on this step, many a times. Disclaimer: I will be over-simplifying a few aspects, to drive home the key point so please humor me. Since early March, as the Corona…

  • Why Financial Services Cos need Designers and fast !

    I just came back from depositing a cheque into a relative’s HDFC Bank account. I know, its a crime that I did not use the Online Money Transfer services, especially since I am a self proclaimed Digital guy working in the Financial Services sector. Anyways, I was filling in the deposit slip with details of…