Facebook advertising will not grow too fast too long

I have been looking at the countless ads & “LikeUs” banners that keep popping up on my Facebook account and I am tempted to feel that all this jubilant rejoice about the advertising/branding power of social networks might just be a temporary phenomenon. I feel that there would be a fatigue soon & think there are multiple sources for that to creep in. Almost every big brand & local business seems to have its own page on Facebook. This means that the number of brands competing for your attention online, in all probability include all the brands you live with.

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