CSE – Custom Search Engine – Bing’s Opportunity

Recently Microsoft shared some UK market specific data, wherein they highlighted how Bing has managed to gain traction and bring Google’s share of the pie below the 90% mark. One can only begin to imagine the kind of uphill task Bing product and sales teams must be looking at. But, its also a time for them to be focused, to search (no pun intended!) for possible weak spots in Google’s fortress. One such area that comes to my mind is Custom Search Engine (CSE) – this product was designed to allow website owners/managers to provide a quick search across their

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Next Phase of Search Engine Wars

A close friend of mine, just started his own venture after spending over a decade in the banking industry. He still goes to his venture’s web site by going to Google first and then typing his venture’s name in the search bar. No he is not doing it for some convoluted SEO impact. This is the way he has been going to portals – Go to Google and then type the “name” (not the URL) and “find” the site. And I am told that many a people follow the same routine. The incremental step (of going to Google etc) is

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Bing Cheating from Google

The latest in the Search Engine wars has got every one interested – Google has claimed that it has conclusive proof post a sting operation that Bing has been sniffing out Google results and showing them as top-searches, for keywords that have very few possible matches. While the engineers at Google cry foul at this, many are debating whether this is just a smart move on Bing’s behalf or outright unethical. What do you think?

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