Tag: Media

  • Building a brand’s buzz through conversations

    Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To…

  • The new lows of Indian Journalism

    We have all been torchered by the Breaking News and their younger cousins of the dancing/singing & reality-show fames. For some like me, it meant an almost complete break from the idiot box and I guess thats how I missed this new milestone that our news channels have crossed. Yesterday while flicking the channels I…