Building a brand’s buzz through conversations

Baat karne se baat banti hai ! In today’s connected world, conversations are the key for a brand’s buzz . Its no longer sufficient for brands to just advertise, and inform about their awesome products and services. They need to do way more. Brands today need  a better way to engage with their end customers. To build a better connect – one conversation at a time. Interestingly, a lot has changed about the very nature of these brand-centric conversations. With growing digital channel adoption, consumer discussions are now getting captured on blogs/forums/review portals and easy to track. Add to this the

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The new lows of Indian Journalism

We have all been torchered by the Breaking News and their younger cousins of the dancing/singing & reality-show fames. For some like me, it meant an almost complete break from the idiot box and I guess thats how I missed this new milestone that our news channels have crossed. Yesterday while flicking the channels I saw a familiar face – a masked one- on one of the Hindi Breaking News channels. I recalled seeing this guy in a show which helped decode magic tricks (think it was on AXN) and I liked the overall concept and the over-dramatization of the

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