M PESA story

What are the things M PESA did right? Clean and focused campaign – “Send Money Home” – focused only on national remittances – something that was done in abundance Transaction fees were the lowest for any mode of money transfer Fees clearly communicated with slabs/displays at agents Differential pricing for customers paying to other customers vs non-customers. This brought in viral effects and drove further registrations Security was the main plank as money transfer was not all that safe Realized that trust resides in timely delivery of SMS receipt. Initial outages or delays created a lot of complaints. mPesa team

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