Apples iAds coming soon

Apple just announced its official foray into mobile ad networks – iAds. This is sure to change a lot of things in the rapidly growing mobile ad industry. Google’s acquisition of AdMob might have given them a headstart in the space but with Apple sitting on a huge consumer base the battle of giants will be interesting to watch. More so coz the iAds would be reaching to the now best-selling iPads too.

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Mobile Advertising & the Indian market

Advertising on the small screen aka the mobile handset has been a hot area for quite some time. We have seen multiple models come – some to stay & many more to just fizzle out after their two moments of glory. The excitement is well founded, its a screen that probably gets the maximum impressions and has the highest reach. What makes it even more interesting is the numerous models all of which seem to have found their individual niches. Some of the more prominent ones that I found are listed below: 1. Google’s forte- Advertising on mobile search. This

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