3 tips for New To Bank Acquisitions – Digital Banking Toolkit

Why Online Acquisitions Acquiring New To Bank (NTB) customers is a key agenda for most Digital Heads at Banks. Its only logical that online acquisition budgets are getting bigger, given the following: Consumers are spending more and more time online. Digital is the best channel to start a dialogue Digital channels are tracked exhaustively. You can measure the return on each dollar spent. Digital channels allow data to flow at higher speeds. This could translate into better context, targeted products, straight-through-processing, upfront checking of applications etc etc. Tablets have provided the ideal form-factor to do an assisted digital sourcing, as

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Embrace APIs – Digital Banking Toolkit

Digital is the latest buzzword in banking. Not only are the bank boardrooms echoing with digital keywords, its what seems to be driving the pitches at most IT and Management Consulting firms. And rightly so ! When the data tells us that 9% of the population already uses Mobile Banking, we know that Digital Banking Revolution is already upon us. In the last article, I mentioned, how the Digital Banking Journey will be different for each bank and why it might be a good idea for the banks to play to their strengths. Equally important is to acknowledge and understand,

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Play to your strengths – Digital Banking Toolkit

Nadal is the king of clay. Given a choice of surface, I guess he would choose clay 9 out of 10. We all get it – one should play to one’s own strength. Its obvious in sports, but most of us fail to apply the same rule(s) in business. As most banks embrace digital, this is one rule we should not forget. Look at the bigger PSU banks in India – it’s fair to assume that they have a big list of areas to focus on when it comes to going digital: Channel migration of customers onto internet banking and

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