Digital India – its already here

Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me believe that Digital India is already here. Here’s what happened. I was in Mumbai and called for an Uber. I started talking to the cabbie to understand the target market for a specific use case for mTuzo . We are pitching to banks that with mTuzo we can help move their debit card customer from an ATM only to ATM + POS relationship. So I asked him which bank account he gets his Uber payments in – it was a

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Card Spends and inflation

Was remembering my days in the bank when part of my job was to increase Credit card spends by manipulating credit lines for individual customers or clusters. My friend in the same team had a similar goal, but he could manipulate only the offers that were made available to our carded customers. While the role was really exciting and highly numbers driven, we were not really benchmarking ourselves to some base year/month prices. Consider this: a customer who uses his credit card for all his petrol purchases would have seen 10% increase in fuel spends only because of fuel price

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