Tag: consumer experience

  • Quest for Friction Less Experiences

    Quest for Friction Less Experiences

    Yesterday, I got to experience the WhatsApp payment flows. It surely felt like a neat friction-less experience both for adding/mapping bank accounts and for in-chat payments. And in my excitement I forwarded it to a friend who didn’t have any UPI handle so far. And I was surprised by the reaction. How does WhatsApp know…