Mobile Advertising & the Indian market

Advertising on the small screen aka the mobile handset has been a hot area for quite some time. We have seen multiple models come – some to stay & many more to just fizzle out after their two moments of glory. The excitement is well founded, its a screen that probably gets the maximum impressions and has the highest reach. What makes it even more interesting is the numerous models all of which seem to have found their individual niches. Some of the more prominent ones that I found are listed below: 1. Google’s forte- Advertising on mobile search. This

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