Why Online Acquisitions Acquiring New To Bank (NTB) customers is a key agenda for most Digital Heads at Banks. Its only logical that online acquisition… Read More »3 tips for New To Bank Acquisitions – Digital Banking Toolkit
Uber has changed the way we travel within cities. On a recent trip to Jaipur, the first thing I did on reaching the city, was… Read More »Uber and Free Market Economics
Today’s the launch of the Digital India initiative and quite a coincidence that I had an experience which makes me believe that Digital India is… Read More »Digital India – its already here
Something very interesting happened while I was using the Linkedin App on my mobile. I liked an article and pop came the message from Linkedin… Read More »Mood as the context for marketing
selfish (of a person, action, or motive) lacking consideration for other people; concerned chiefly with one’s own personal profit or pleasure. This definition is inherently… Read More »Can someone ever be truly selfish
“David and Goliath – Underdogs, Misfits and the art of battling giants” is the new book from Malcolm Gladwell which is based on the premise… Read More »Lessons from “David & Goliath” by Malcolm Gladwell
Consumer behavior used to be a course that marketing folks took in 2nd year of Bschool. I stayed away , like most other marketing courses. But… Read More »Why I use Paytm for all bill payments except Airtel